My Pens loyalty goes way back to the Blue & White days, but when I see how much Blue & White merchandise is at the souvenir stands, sporting goods stores, etc, I feel very "marketed to". And I really hate to feel "marketed to", almost as much as I hate the feeling of "being had". I can just envision the strategy being developed at the marketing meeting: how can we sell more Pens merchandise? Oooh, I know! A new third jersey, blue & white, but tweaked! Yeah, that's it! Brilliant! And we can also develop blue & white Santa hats, blue & white doggie coats, blue & white baby bibs, etc. Sorry Pens, but I am not buying this G. D. crap. I give you guys enough of my money as a STH, and whether or not I spend it on Pens merchandise is in no way related to my loyalty (deep rooted and unconditional) and support of this team. Please, Pens, go peddle your wares elsewhere, 'cause I ain't buying it. And remember folks, NHL merchandise revenue is still pooled by the league, and split evenly amongst the teams, IIRC. Let's just play some good hockey in black and gold.
Do you think that the Canadiens or the Bruins or the Wings sit around thinking about this stuff? One logo, one set of colors. Works for me.