It also illustrates the problem with the NHL and Bettman's "vision".
It is Gary Bettman’s impossible dream: To create a National Hockey League economy in which Dallas, Florida, Phoenix, Columbus and Anaheim can all be profitable.
Without, of course, shipping containers full of money heading south on a regular basis from the Canadian teams, the Rangers, Philadelphia, Detroit and Boston.
Even if the NHL Players’ Association gave in on all collective bargaining agreement fronts this weekend, would Phoenix not still be a smoking crater of a hockey market? Would the Stars' ticket prices still not be the lowest in the NHL? (Dallas was the only club with an average ticket price of less than $30 last season.)
With apologies to Sports Illustrated, this is hockey’s dirty little secret: Even if the financial pendulum stops right at six o’clock, with the revenues split evenly down the middle between the owners and players, it won’t even come close to guaranteeing profitability in Tampa, Carolina, Nashville, or a number of ill-advised Sunbelt markets.
Based off the numbers reported by Forbes for the 2011-12 season, in order for Phoenix to be profitable they would need 67.8% of their revenue. The picture isn't much different for the other bottom feeders, and that percentage is only going to grow with the expected drop in revenue caused by the lockout. We're looking at Phoenix needing 70-75% of HRR to break even once the lockout is over.