Crosby's selective approach to endorsements

Forum for Pittsburgh Penguins-related messages.

Moderators: Three Stars, dagny, pfim, netwolf

Crosby's selective approach to endorsements

Postby llipgh2 on Thu Oct 24, 2013 9:52 am

Good article. Offers a bit of insight into how he chooses endorsements. Money isn't everything when it comes to Sid.

http://www.post-gazette.com/sports/2013/10/24/Crosby-makes-sure-it-ads-up/stories/201310240212
llipgh2
NHL Healthy Scratch
NHL Healthy Scratch
 
Posts: 10,923
Joined: Mon Jan 12, 2009 3:29 pm
Location: Gasp! The Clamboni!

Re: Crosby's selective approach to endorsements

Postby Kaizer on Thu Oct 24, 2013 10:58 am

i'm sure the NHL doesnt like this.
Kaizer
AHL Hall of Famer
AHL Hall of Famer
 
Posts: 9,407
Joined: Tue Aug 01, 2006 11:02 am
Location: Crazy Town

Re: Crosby's selective approach to endorsements

Postby tfrizz on Thu Oct 24, 2013 11:09 am

One possible knock against Crosby would be the Tim Horton's partnership. The restaurant is much like a Canadian version of Dunkin' Donuts.

But not only does the ubiquitous Canadian chain sell other, more healthy foods, but it has a cultural status that goes far more than the food it sells.

"You think of youth hockey in Canada, you automatically think of Tim Horton's," said Crosby, who was a "Timbit" youth player and easily launches into a heartfelt spiel.

"Tim Horton's kids' camps are right across Canada," he said. "Once a year, they have all the proceeds from one day at every Tim Horton's store go toward the kids' camps, giving kids an opportunity to go to camp. They really care a lot about their communities.

"There are so many Tim Horton's everywhere in Canada that they're a big part of the community. It's pretty common for that to be the hangout after a hockey game or before a hockey game. It's kind of a staple -- you're stopping there on the way to the rink and on the way back from the rink. It's just part of growing up in Canada."


I can still remember waking up at 5:30am on Saturday morning as a 5-6 year old, jumping into the freezing cold car with my dad, and swinging by Tim Horton's on the way to the rink. Those were the days...

Sid is spot on when he talks about the cultural relevance. It's so much more than just a coffee/donut shop.
tfrizz
AHL Hall of Famer
AHL Hall of Famer
 
Posts: 8,563
Joined: Wed Oct 21, 2009 9:49 am
Location: Freddy Beach

Re: Crosby's selective approach to endorsements

Postby IntangibleBeer on Thu Oct 24, 2013 11:18 am

This just reinforces what we all know - he's a class act.

:thumb: :thumb: :thumb: :thumb:
IntangibleBeer
ECHL'er
ECHL'er
 
Posts: 654
Joined: Sat May 15, 2010 10:17 am

Re: Crosby's selective approach to endorsements

Postby tfrizz on Thu Oct 24, 2013 11:22 am

IntangibleBeer wrote:This just reinforces what we all know - he's a class act.

:thumb: :thumb: :thumb: :thumb:


I know they pointed out some of his endorsements, but I tend to see Sid and Peyton Manning in similar light. Generational talents (Manning may be the best QB to ever play, IMO), clean-cut, and great role models.
tfrizz
AHL Hall of Famer
AHL Hall of Famer
 
Posts: 8,563
Joined: Wed Oct 21, 2009 9:49 am
Location: Freddy Beach

Re: Crosby's selective approach to endorsements

Postby TrueNorth on Thu Oct 24, 2013 11:34 am

I have great admiration for Sid, not just as a hockey player but as a person. As this article demonstrates, his values are solid and he has his priorities straight. Despite all the success he’s had, he’s never let it go to his head or lost sight of what’s really important.
TrueNorth
Junior 'A'
Junior 'A'
 
Posts: 314
Joined: Sat Feb 23, 2013 6:36 pm

Re: Crosby's selective approach to endorsements

Postby penny lane on Thu Oct 24, 2013 11:36 am

IntangibleBeer wrote:This just reinforces what we all know - he's a class act.

:thumb: :thumb: :thumb: :thumb:


Sid a good guy; just wish he would drink Molson beer, so it would be available at the Consol! ;) :P
penny lane
NHL Third Liner
NHL Third Liner
 
Posts: 28,867
Joined: Mon Jan 30, 2006 6:29 pm
Location: Have fun, kick butt!

Re: Crosby's selective approach to endorsements

Postby llipgh2 on Thu Oct 24, 2013 11:42 am

penny lane wrote:
IntangibleBeer wrote:This just reinforces what we all know - he's a class act.

:thumb: :thumb: :thumb: :thumb:


Sid a good guy; just wish he would drink Molson beer, so it would be available at the Consol! ;) :P


Well, he endorses Tim Horton's and that only lasted 1 season at the Consol. At least for fans. They do still brew it in the locker room...sneaks. LOL
llipgh2
NHL Healthy Scratch
NHL Healthy Scratch
 
Posts: 10,923
Joined: Mon Jan 12, 2009 3:29 pm
Location: Gasp! The Clamboni!

Re: Crosby's selective approach to endorsements

Postby SolidSnake on Thu Oct 24, 2013 3:08 pm

:thumb:
SolidSnake
NHL Fourth Liner
NHL Fourth Liner
 
Posts: 19,313
Joined: Thu Apr 20, 2006 4:41 pm
Location: Does it sound like I'm trying to order a pizza?!

Re: Crosby's selective approach to endorsements

Postby mikey287 on Thu Oct 24, 2013 4:04 pm

tfrizz wrote:
IntangibleBeer wrote:This just reinforces what we all know - he's a class act.

:thumb: :thumb: :thumb: :thumb:


I know they pointed out some of his endorsements, but I tend to see Sid and Peyton Manning in similar light. Generational talents (Manning may be the best QB to ever play, IMO), clean-cut, and great role models.


I agree. It's been an absolute privilege to have both players on my favorite teams over the years. Tough to get much luckier than that.
mikey287
NHL Fourth Liner
NHL Fourth Liner
 
Posts: 18,586
Joined: Sun Jan 29, 2006 6:40 pm
Location: Philadelphia, PA - @MichaelFarkasHF

Re: Crosby's selective approach to endorsements

Postby DudeMan2766 on Thu Oct 24, 2013 4:08 pm

Sid needs to take a crash course in the Shaquille O' Neal school of endorsing every product or service known to man no matter how minute because your great grandchildren's great grandchildren need to be set up for life." Tough to fit that on a building tho
DudeMan2766
NHL Healthy Scratch
NHL Healthy Scratch
 
Posts: 11,211
Joined: Wed Apr 28, 2010 1:33 pm
Location: Squares don't fit in my circle.

Re: Crosby's selective approach to endorsements

Postby Shakes on Thu Oct 24, 2013 4:12 pm

It'd be awesome if Sid did some ads for the DMV.
Shakes
ECHL'er
ECHL'er
 
Posts: 1,906
Joined: Tue Nov 22, 2011 1:27 pm
Location: Rochester, NY

Re: Crosby's selective approach to endorsements

Postby Rylan on Thu Oct 24, 2013 5:31 pm

mikey287 wrote:
tfrizz wrote:
IntangibleBeer wrote:This just reinforces what we all know - he's a class act.

:thumb: :thumb: :thumb: :thumb:


I know they pointed out some of his endorsements, but I tend to see Sid and Peyton Manning in similar light. Generational talents (Manning may be the best QB to ever play, IMO), clean-cut, and great role models.


I agree. It's been an absolute privilege to have both players on my favorite teams over the years. Tough to get much luckier than that.


Luckier...luck...Andrew Luck.
Rylan
NHL Fourth Liner
NHL Fourth Liner
 
Posts: 16,071
Joined: Sun Aug 30, 2009 12:07 am
Location: Dead and Without Love

Re: Crosby's selective approach to endorsements

Postby Lt. Dish on Thu Oct 24, 2013 9:01 pm

Shakes wrote:It'd be awesome if Sid did some ads for the DMV.


:fist: Wait, how about Port Authority Transit? Why drive at all?
Lt. Dish
NHL Healthy Scratch
NHL Healthy Scratch
 
Posts: 10,290
Joined: Tue Jul 17, 2012 10:07 pm
Location: PDAS: In good hands since 2008. WIN IT FOR DUPER!

Re: Crosby's selective approach to endorsements

Postby tfrizz on Thu Oct 24, 2013 10:16 pm

mikey287 wrote:
tfrizz wrote:
IntangibleBeer wrote:This just reinforces what we all know - he's a class act.

:thumb: :thumb: :thumb: :thumb:


I know they pointed out some of his endorsements, but I tend to see Sid and Peyton Manning in similar light. Generational talents (Manning may be the best QB to ever play, IMO), clean-cut, and great role models.


I agree. It's been an absolute privilege to have both players on my favorite teams over the years. Tough to get much luckier than that.


Not to mention both have overcome career-threatening adversity in recent years. Manning with his neck surgery and the questions of whether he could come back from it, and Sid from... well... you know.
tfrizz
AHL Hall of Famer
AHL Hall of Famer
 
Posts: 8,563
Joined: Wed Oct 21, 2009 9:49 am
Location: Freddy Beach

Re: Crosby's selective approach to endorsements

Postby CERV96 on Fri Oct 25, 2013 7:41 am

Neck meat?

:pop:
CERV96
AHL Hall of Famer
AHL Hall of Famer
 
Posts: 8,665
Joined: Mon Aug 24, 2009 12:49 am
Location: It's poop again!

Re: Crosby's selective approach to endorsements

Postby Jim on Fri Oct 25, 2013 7:50 am

Unrelated to Crosby, but it is endorsement related... best commercial ever? ... it might just be so...

Jim
NHL Healthy Scratch
NHL Healthy Scratch
 
Posts: 11,947
Joined: Tue Jan 31, 2006 10:18 pm
Location: Pittsburgh

Re: Crosby's selective approach to endorsements

Postby IntangibleBeer on Fri Oct 25, 2013 12:01 pm

Shakes wrote:It'd be awesome if Sid did some ads for the DMV.


Too funny. :lol:

You are a bad man. :D
IntangibleBeer
ECHL'er
ECHL'er
 
Posts: 654
Joined: Sat May 15, 2010 10:17 am


Return to Pittsburgh Penguins

Who is online

Users browsing this forum: Beech_is_God, cma3585, Dan H, DelPen, dodint, DudeMan2766, GDR, Grunthy, GSdrums87, Humperdink, IcePack, murphydump55, pcm, PghSkins, sil, SolidSnake, Stillerz Bar, tjand72, Zamboni and 37 guests


e-mail