Yeah, it's a good move by the Pens for multiple reasons. They gotta get the Rooneys on board, and this can't hurt. At least it might embarrass the Steelers into making some official statements.
What they ought to do is figure out a way to honor the Steelers and still trash Franco at the same time. Franco's always been a guy trying to make more money with business deals, but this one is below the belt. He needs to pay the price for getting on board with Rendell and his crooked cronies.