If somebody asked me to sell them on the WWE, I'm not sure I could right now. One of the top stars is believed to be gone, another is held back despite the crowd yelling his name in matches that he's not involved in. Your "top two" stars are booed by the crowd regularly; one being the real face of the company, and the other being "the face of the company" that also happens to be your champion. Over the last few years, you have multiple wrestlers brought back and given head of the line privileges despite working a very limited schedule. Rock, Brock, New Age Outlaws, Batista, and now there's talk of Sting and/or Goldberg
I don't blame guys like Punk and even Ziggler for getting pissed off because of the way things are run. Work 250+ days a year, do all the promotional work, get over with the fans, none of it matters if you're not one of Hunter's boys or don't have the larger than life look.