I'm much more willing, usually, to defend the booking than most of you ::cough:: jaded ::cough:: fans, but they've totally botched Cesaro's rise.
He was so over. They put him over at WM XXX. They paired him with Heyman and called them the king of swing, which has led to exactly zero swings since the pairing. He didn't have an impact at MITB. He lost to Kofi. He lost clean to Sheamus. And now he's going to feud with Big E, who just jobbed to Rusev for two months. Stupid. Cesaro has to be part of their future plans with Reigns, Rollins, Ambrose, and Wyatt.
Current rumors have Lesnar-Reigns WMXXI headline. A cesaro Lesnar feud would be awesome.
And honestly, anyone that doesn't like Sandow's current schtick is crazy. He's awesome at it. He contributes much more than he did as a MITB winner.