I ran a monthly book club for about a year, when I worked for the Chicago Public Library. The titles generally came from on high, but it was better than you might expect. aka no Oprah titles.
As for the demographics, think this poster and 15 ladies, with average age of about 63.
Some of them cried, when I left, so I suppose I was good at it.
We did not drink exotic porters and the like, but that would have improved things. It was interesting, but far from what KtK is describing.
Lived about 100 feet from this joint and did most of my drinking and music watching there:http://emptybottle.com/