the wicked child wrote:
Hoegaarden. Previously only had it when I was at Sharpedge, but since I got this case last weekend, I have a brand new appreciation for it.
If you like Hoegaarden, try Celis White. Belgian Pierre Celis was the guy who founded the Hoegaarden brewery and basically single-handedly revived the “Belgian wit” style of beer, which had been dead style for more than a decade when he opened his first brewery. He eventually sold Hoegaarden to InBev and opened the Celis Brewery in Texas in the 1990s with his daughter and son-in-law. That brewery was later bought by Miller Brewing and mismanaged into closure (they said the beers “were not generating sufficient revenue”). Michigan Brewing Company bought the name and Pierre’s recipes in 2002 and make the same beer to this day. I actually like Celis White slightly better than the original Hoegaarden, and Celis is significantly cheaper.
Considering the success Coors is now having with Blue Moon (not a very good wit, IMO), I hope the people at Miller are kicking themselves that they dumped the Celis beer and recipes.
Edit: I just ran across the fact that Celis passed away last month. Damn. I'm certainly going to raise a glass when I get home tonight.