some highly paid executive dude wrote:“What if a new stadium we built wasn't 70,000, but it was 40,000 seats with 20,000 standing room?” Grubman said. “But the standing room was in a bar-type environment with three sides of screens, and one side where you see the field. Completely connected. And in those three sides of screens, you not only got every piece of NFL content, including replays, Red Zone [Channel], and analysis, but you got every other piece of news and sports content that you would like to have if you were at home.
This screams a few things to me
1) they are trying to go after fans that have no real interest in the game and are more interesting in being AT the game than watching it
2) they're desperate to get a chunk of the lost revenue known as tailgating
The NFL doesn't have an attendance problem in any city that has an annually competitive team. The problems are in the cities where they have rarely (if at all) made the playoffs in the last 5-10 years. Those are markets they should be lowering ticket prices in. Lowering them for the Steelers, as much as I'd love that in theory, likely won't matter much to me. I'll still need to fork out at least $150 to a scalper to sit way up in the high bleachers in the cold.
If I were changing stadiums I'd try getting the seats closer to the field (as if that is actually possible) and I'd try to get more of them heated in some way.