I love Deadwood. The way the writers are able to blend drama with action, sex, violence, subtle humor, etc is amazing.
I agree the HBO tagline stupid, but I really don't watch any TV besides sports, movies, and HBO series (The Shield & Sleeper Cell excluded).
I started watching the Coach Knight show on ESPN. It could have been a great show if they focused on him yelling at kids for 48 minutes per show. Instead they devalue it by using the trash pop culture formula of focusing on the lives of some anonymous teenagers.