IanMoran wrote:Who else BESIDES Root could the Pens try to get more from? Doesn't that kind of limit the Pens potential TV deal? (Not really 2 competitors bidding for them)?
Root is sports centered, so it makes sense from that perspective for sure.
But WPMY (My Network TV affiliate), WPCW (CW affiliate), WINP (Ion affiliate) could all bid for some package of games. Those three networks are all available freely over the air and also on all local cable and satellite systems, so from an awareness point the team would have wider exposure. They could also easily (well perhaps not easily but there would be space on the schedule) produce programs like Sportsbeat Rewind and The Hines Ward/Jerome Bettis show.
It would also be a possibility for one of the major players in the area - KDKA/WTAE/WPXI - with WPXI making the most sense, to use one of their digital sub channels as a forum for hockey games. Again, freely available to anyone with a $10 antenna and also on all the MSOs. WPXI could tie in with NBC and NBC Sports Network programming and leverage that. The problem there would be what to fill up the rest of the schedule with. It would have made more sense before NBC/Comcast moved the original Universal/NBC Sports away from an OTA broadcaster.