I believe there are more racist people than not. And I'm talking mild to moderate racism, not just hanging someone from a tree or burning a cross. I'm also talking about all racism, not just white people hating black people. All countries, all people, they have derogatory words for each other. Therefore it's no surprised to me that this stuff happens.
What is surprising is that people think racism is scarce. Maybe on the sanitized television we watch it's scarce, but outside of that it's not. And in general, the mild to moderate racism I don't think is that bad.
"I told that kraut a ******* thousand times that I don't roll on Shabbos!" That's not nice, but it's not awful either. Putting pressure on people to stop that kind of behavior only leads to worse racism.
It is, however, pure racism if you gank the regular bottle of 'basco from Chipotle but leave the Chiptole version.