Sports is an entertainment business first and foremost to owners and investors. Not that Mario doesn't want to win, but he needs to run a profitable business first, otherwise there is no business.
Look at college football, the switch to the spread offenses, high speed, lots of points, lots of excitement. It sells more seats, creates more highlights, crowds seem to like it more than a good old 7-3 defensive game. The Pens are built to be that spread offense in the NHL, score lots of goals, they are not built to play 2-1 games. Like it or not, the Pens sellout, sell lots of merchandise and have the highest television ratings of any team in the league. They've been built to be exciting to watch and that sells and that makes money in the entertainment world. It may or may not be the way to build a cup winning team but it is the way to build a profitable team.